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The brand, in its myriad aspects, is the whole of what people perceive your business/product to be and do. It can be said that the brand is the 'personality' of a business/product: This 'personality' is based on a common goal or promise. It extends to the entire product or service experience and to each point of interaction, strengthening and clarifying customer perception of your core messages. Promises made to the customer whether explicit or implied can be integrated into the day-to-day practices of the business behind such promises. Simply - attract attention, attend to transaction. |
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